12 Clinchers: Signing Events Keep Authors & Bookstores in Business

Handy tips.

cozybookbasics

book signing cartoonLike many authors, I used to hate selling but a few easy techniques have made me love it and have fun. This can happen to you too, once you’ve mastered the moves that clinch a sale when your real book meets a live customer. Last Sunday copies of my new paperback flew out the door with almost one-third of the traffic that shopped at Ottawa’s Perfect Books bookstore between 1 and 3 p.m. (20 loners or couples, six books sold.) Here’s my advice; I hope it works just as well for you:

  1. Prepare for your event with a phone call, follow-up visit to the store and a query  just before you come. By the time you get there, you will know the easiest way to drop off your books and the best place to park your car. The owner will have consignment copies of your book on the shelves, posters in the window and a…

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